Faculty Advisor

Oates, Karen Kashmanian

Abstract

This IQP project aimed to examine and expand Success for Higher Education, a national higher education consulting firm's branding and promotion. Starting with Dr. Karen Kashmine Oates, S4HE's current position in the larger higher education industry was researched and positioned. The strengths of S4HE were then analyzed to more specifically position S4HE in the market. A set of website recommendations were created to advertise the brand with a plan for continued updates and sustainability.

Publisher

Worcester Polytechnic Institute

Date Accepted

2019-11-27

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Biology and Biotechnology

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