Oates, Karen Kashmanian
This IQP project aimed to examine and expand Success for Higher Education, a national higher education consulting firm's branding and promotion. Starting with Dr. Karen Kashmine Oates, S4HE's current position in the larger higher education industry was researched and positioned. The strengths of S4HE were then analyzed to more specifically position S4HE in the market. A set of website recommendations were created to advertise the brand with a plan for continued updates and sustainability.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Biology and Biotechnology