Faculty Advisor

Hall-Phillips, Adrienne

Faculty Advisor

Balistrieri, Thomas J.

Abstract

This project was on the development of a series of recommendations aimed to assist Amino, a startup blockchain company located in Hangzhou, China, in their creation of a marketing plan for selling computers. The team surveyed students aged 18-25 on their interest in joining Amino and their opinions on certain aspects of the business. In conjunction with our partner university, the team also interviewed working professionals familiar with blockchain technology on the same topics. Analysis showed that Amino should first target those familiar with blockchain, emphasize building trust with customers, and clearly advertise the value of the product.

Publisher

Worcester Polytechnic Institute

Date Accepted

2019-12-09

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Social Science and Policy Studies

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