Faculty Advisor

Shah, Purvi

Faculty Advisor

Strauss, Sarah

Abstract

The Worcester Red Sox plan to open the world's most innovative ballpark in the heart of Worcester, Massachusetts. To achieve this goal, the company is developing a stadium-specific mobile application that will provide the best user experience. Working out of the Worcester Community Project Center, our main goal was to survey the target population, in order to understand what benefits people are looking for in this mobile application. With over 400 responses to our survey, this information was sorted, analyzed, and relayed to the Worcester Red Sox as to what features they should include in their mobile application. Our data was displayed in the form of a benefit/feature infographic and seven personas that represented the potential users of this mobile application.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-05-06

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Interdisciplinary Programs

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