Faculty Advisor

Sakulich, Aaron R.

Abstract

Junior Achievement of Armenia (JAA) is committed to educating young people about financial literacy, work readiness, entrepreneurship, and citizenship. Our goal was to improve the recognition of JAA in the eyes of potential donors. We used a survey to determine alumni perception of JAA programs, social media, and alumni engagement, developed an updated website with a user's manual, and recommended strategies to enhance social media presence and improve alumni engagement. Our project lays groundwork for future projects.

Publisher

Worcester Polytechnic Institute

Date Accepted

2020-05-15

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Civil and Environmental Engineering

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