Faculty Advisor

Hersh, Robert

Center

Worcester Community Project Center

Abstract

In our project, we worked with NOFA/Mass (Northeast Organic Farming Association) to evaluate strategies for effective use of social media in support of its outreach and then produced our own content that could be distributed to further these goals. Our research included analyzing the NOFA/Mass Facebook page to see which topics drew the most traffic to the page, and to determine which groups would benefit the most from the production of new content. The content we produced during the course of our project included three video productions, each of which represented a category of outreach messaging of interest to our sponsor NOFA/Mass.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2014

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Project Center

Worcester Community Project Center

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