In our project, we worked with NOFA/Mass (Northeast Organic Farming Association) to evaluate strategies for effective use of social media in support of its outreach and then produced our own content that could be distributed to further these goals. Our research included analyzing the NOFA/Mass Facebook page to see which topics drew the most traffic to the page, and to determine which groups would benefit the most from the production of new content. The content we produced during the course of our project included three video productions, each of which represented a category of outreach messaging of interest to our sponsor NOFA/Mass.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Hunt, Thomas H
• Cai, Chuqi

Subject

• Computing
• Community
• Sustainability
• Food

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030914-200838

Keyword

• Marketing
• Internet--Social aspects

Advisor

• Hersh, Robert

Year

• 2014

Center

• Sustainable Food Systems Project Center - IQP
• Worcester Community Project Center (Massachusetts) - IQP
• Farm Stay Project Center (Massachusetts) - IQP

Sponsor

• Northeast Organic Farming Association

Date created

• 2014-03-09

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-08-09