Pollice, Gary F.
123 Library, a web-based book sharing company, wants an incentive system to encourage book donations. Through an interview, a focus group, and two surveys, our team collects data regarding Chinese people’s willingness to donate books, and which incentive systems they find most appealing. Our study concludes that college students and parents of primary school students are willing to donate, and that they prefer free shipping and level systems. Using these data, our team recommends that 123 Library incorporates a level-based system that rewards users with free shipping for their book donations on the website.
Worcester Polytechnic Institute
Interactive Qualifying Project
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