Clements, Kevin A.
Davis, Paul W.
Hong Kong, China
World Wide Fund for Nature
In the Mai Po region of Hong Kong, the Worldwide Fund for Nature has developed environmentally sustainable practices for fish farming, the eco-pond. The ecological balance is threatened by unsustainable fishing. By surveying 450 consumers we determined that middle income respondents are the best market for eco-fish at a 30-40% price premium. The net profit is enough incentive for fishers to adopt the eco-pond. Ultimately, we determined the potential market for eco-fish in Hong Kong contains approximately one million households.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Electrical and Computer Engineering