Faculty Advisor

Clements, Kevin A.

Faculty Advisor

Davis, Paul W.

Center

Hong Kong

Abstract

In the Mai Po region of Hong Kong, the Worldwide Fund for Nature has developed environmentally sustainable practices for fish farming, the eco-pond. The ecological balance is threatened by unsustainable fishing. By surveying 450 consumers we determined that middle income respondents are the best market for eco-fish at a 30-40% price premium. The net profit is enough incentive for fishers to adopt the eco-pond. Ultimately, we determined the potential market for eco-fish in Hong Kong contains approximately one million households.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2008

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Mathematical Sciences

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