Faculty Advisor

Salazar, Guillermo F.

Center

Copenhagen, Denmark

Abstract

Museer I Kobenhavn (MIK) is an organization that represents over seventy diverse museums in Copenhagen and the surrounding area. This report presents a proposed plan to aid MIK to better attain their mission of promoting these museums. By identifying and investigating member museums', museum visitors', and website users' needs, we made recommendations to improve their website and overall marketing strategy to reach a broader audience.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2009

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Civil and Environmental Engineering

Project Center

Copenhagen, Denmark

Share

COinS