Ault, Holly Keyes
Hanlan, James P.
AUSTR / Australia
Museum Victoria, one of the largest and most prominent museum organisations in Melbourne, Australia, aims to utilise communications to improve the visitor journey. By collecting information through interviews and surveys, our team assessed the effectiveness of the Immigration Museum Multilingual Tour App and the Scienceworks Visitor Map. Furthermore, our team understood and interpreted the nature of the conversations found on Melbourne MuseumÂ’s Jurassic World: The Exhibition Facebook Event page. Through this project, our team developed recommendations to improve Museum Victoria's current communications and delivered assessment tools to allow Museum Victoria to evaluate future communications.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Humanities and Arts