Faculty Advisor

Higgins, Lorraine D.

Faculty Advisor

Ottmar, Erin R

Center

Melbourne, Australia

Abstract

Museums Victoria (MV) categorizes their visitors into “segments” based on their motivations for attending the museums. This can help staff better understand and address unique visitor needs. The organization needed an engaging way to train employees about segmentation, so our group researched the process of segmentation generally and in MV specifically; investigated practices for creating effective training videos; created content for six videos through categorizing and interviewing museum visitors; designed explanatory graphics; and then produced the six videos and graphics, which will be used in staff training sessions.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Social Science and Policy Studies

Project Center

Melbourne, Australia

Share

COinS