Faculty Advisor

O'Donnell, Dean Michael

Abstract

One of WPI's long term goals is to increase the enrollment rate of accepted students. The goal of this project is to continue the work of a previous IQP to investigate the viability of alternate reality games as a marketing tool for university enrollment at WPI. The project team designed and ran an alternate reality game targeted to potential and admitted pre-freshmen to WPI, and kept track of several demographic statistics. This information will be used by the Admissions Office to adjust their advertising focus for interested students looking at WPI. In addition, the team deviated from alternate reality game norms and explored different genres of storytelling within this field.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2008

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Share

COinS