Faculty Advisor

Nikitina, Svetlana

Center

RUSSIA / Russia

Abstract

Our project focused on helping Mikromashina, a Soviet-era company with an aging product line, to improve its brand image and consumer base. Our main objective was to produce a new design for one of Mikromashina’s flagship products - the coffee grinder, whose sales have slowed in recent years. The proposed design, a manual burr grinder that incorporated features unique for this class of product, is detailed from concept to manufacturing stage in this report. It is informed by extensive market research, interviews with experts, and focus groups with consumers. The combined American-Russian team delivered a CAD model of the final design, ready for prototyping, and an economic analysis of the relevant production costs and profit margins.

Publisher

Worcester Polytechnic Institute

Date Accepted

October 2013

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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