Faculty Advisor

Boucher, Esther F.

Faculty Advisor

Hou, Zhikun

Project Center

Hangzhou, China


Over the last decade, China’s economic landscape has both grown and fluctuated, impacting investment prospects. 5CGroup, located in Hangzhou, is a consulting firm which helps companies attract venture capital. Through reviewing literature, interviewing experts, and examining questionnaires, we assessed the state of Western investment in Hangzhou and found that culture, laws, historical conflict, communication, and market factors impede trust between investor and investee. From this we developed a set of recommendations for 5CGroup to assist their clients attract Western capital.


Worcester Polytechnic Institute

Date Accepted

December 2015

Project Type

Interactive Qualifying Project



Advisor Department

Humanities and Arts

Advisor Department

Mechanical Engineering