Previous research has shown that affiliative motivation can influence social tuning (Sinclair, et al., 2005a; Sinclair, et al., 2005b). However, this research has not examined the effects of group identification on social tuning or whether affiliative motivation may increase feelings of identification with a group. This research seeks to examine the effects that both affiliative motivation and group identification have on social tuning and also implicit group identification.
Worcester Polytechnic Institute
Interactive Qualifying Project
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Social Science and Policy Studies