Faculty Advisor

Brisson, Ulrike

Abstract

Many people consider English to be the lingua franca of the world. English may ease business deals and increase global communication, and yet, there are a number of people who have mixed feelings about the influences of English on their native languages and cultural identities. Germany is an example of this discontent due to the mixed views concerning the increased use of English, commonly known as Denglish, in various situation, which can create conflicts not only for individuals but also among specific social groups . Through my work, I examine some of the reasons for the increased use of Denglish and Anglicisms present in German and their demonstrated uses within German advertising, technology, and media and how this development affects cultural identities.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2017

Major

Robotics Engineering

Major

Humanities and Arts

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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