Past research shows that affiliative motivation predicts the likelihood of social tuning. The current experiment examines whether affiliative motivation and body language influence social tuning. Eighty-three participants were led to believe they would interact with their partner for 5 or 30 minutes (affiliative motivation manipulation). Participants also saw a photo of their “partner”. This photo either showed open or closed body language (body language manipulation). Results show a main effect of body language on likeability such that participants rated their ostensible partner as more likeable when displaying closed body language. Thus the findings are contrary to previous research stating that open body language is seen as more likeable.
Worcester Polytechnic Institute
Major Qualifying Project
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Social Science and Policy Studies