Faculty Advisor

Mendoza Abarca, Karla

Faculty Advisor

Shah, Purvi

Abstract

The Christian Science Monitor is an unbiased, international news organization that has been operating since 1908. The problem that the Christian Science Monitor has begun facing is an inability to attract younger readers. The CSM hopes to attract these readers, which led our team to conduct market research to guide them through this. The goal of our project was to develop a marketing plan for the CSM that targets college students between the ages of 18-25 years. We collected insightful data and information during our research process. We then used these findings to create explicit recommendations for the CSM to attract younger readers.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2017

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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