Faculty Advisor

Johnson, Sharon

Abstract

The DRINKMË-App, founded by Destination Chengdu Technology LLC and launched in 2015, is a wine portal that provides customers with an unparalleled immediate delivery service. The company faced challenges delivering orders in their new market Shanghai due to a larger coverage area and higher delivery costs. The goal was to improve the logistics system by (1) completing a pilot study to test potential improvements in operations, (2) creating an Arena model to analyze alternatives. A mixed-transportation delivery approach was recommended.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2016

Major

Industrial Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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