Faculty Advisor

Wulf, Sharon A

Abstract

The goal of the project was to determine the feasibility of a student-run, non-profit business to market Worcester Polytechnic Institute (WPI) branded products, specifically goat cheese, to the WPI Community. The purpose of Gompei’s Goat Cheese is to create a revenue stream to support WPI’s student scholarship programs while building awareness of WPI as a valuable educational institution. This business would market these products using WPI’s mascot, Gompei, as its official spokesman. The WPI Community is comprised of students, parents, faculty, staff, and alumni. After surveying the WPI Community to gauge their interest, we developed a business plan to be used as the backbone of the company. Once completed, we determined if the business was feasible or not, and if so, under what criteria.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2013

Major

Management

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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