Faculty Advisor

Zeng, Amy Z.

Center

Wuhan, China

Abstract

The goal of this project was to prepare an in-depth study of the feasibility of car-sharing service in Hangzhou city to effectively asses the business opportunities and social effects of this alternative of transportation. We analyzed the social, marketing and financial aspects of the feasibility of this business idea through a large survey, interviews and site visits. We also examined the supporting functions to implement future car-sharing service in Hangzhou, including advertising tools, location distribution design, and technologies.

Publisher

Worcester Polytechnic Institute

Date Accepted

August 2011

Major

Management Engineering

Major

Industrial Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Project Center

Wuhan, China

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