Rice, Mark P.
Zeng, Amy Z
ICON Global Minds
The International Consortium for Outsourcing and Networking (ICON) -Global Mind is a virtual, for-profit entity that aims to connect worldwide industrial customers with researchers at universities and R&D facilities via an online web portal. Our focus for this Major Qualifying Project (MQP) was to discover what values ICON could provide potential partners, and identify problems relevant to the infancy stages of the business. Based on this research, we delivered a set of actionable recommendations for ICON’s market entry.
Worcester Polytechnic Institute
Major Qualifying Project
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