Faculty Advisor

Rissmiller, Kent J.

Abstract

The internet is a greatly expanding source of information in the digital age, and has been used extensively in political campaigns in the past several years. In the 2010 election for Massachusetts governor, campaigns used social networking tools as a way of soliciting donations, spreading messages, and recruiting supporters. Internet and exit polling and monitoring of website content were used to ascertain the effectiveness of these strategies and their role in future campaigns.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2011

Major

Society, Technology and Policy

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Social Science and Policy Studies

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