Faculty Advisor

Trimbur, John

Center

London, England

Abstract

The London nonprofit organization Commonside Community Development Trust (CCDT) works in three deprived wards in the borough of Merton to facilitate social regeneration. My project's goal was to increase visibility and name recognition of CCDT. Based on my analyses of national and local British history, for-profit and nonprofit rhetorical situations, and the branding process, I created brand and marketing materials for CCDT. Project products include a website analysis, marketing templates, and visual design classes for employees.

Publisher

Worcester Polytechnic Institute

Date Accepted

October 2005

Major

Technical, Scientific and Professional Communication

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Project Center

London, England

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