Faculty Advisor

Ciaraldi, Michael J.

Faculty Advisor

Gerstenfeld, Arthur

Center

Wall Street

Abstract

The Prime Brokerage Division at Morgan Stanley is going to redesign their web portal, PBToday. The goal of the redesign is to improve the user experience by enhancing functionality and organizing the content better. We executed a survey and combined the analysis of the results with the knowledge gathered from user interviews to form recommendations for process improvement. These include incorporating usability methods and best practices in the redesign, adapting functional design, finding a better data presentation way and additional training.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2007

Major

Economics

Major

International Studies

Major

Industrial Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Computer Science

Advisor Department

Business

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