Ciaraldi, Michael J.
The Prime Brokerage Division at Morgan Stanley is going to redesign their web portal, PBToday. The goal of the redesign is to improve the user experience by enhancing functionality and organizing the content better. We executed a survey and combined the analysis of the results with the knowledge gathered from user interviews to form recommendations for process improvement. These include incorporating usability methods and best practices in the redesign, adapting functional design, finding a better data presentation way and additional training.
Worcester Polytechnic Institute
Major Qualifying Project
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