Faculty Advisor

Towner, Walter Thomas

Abstract

The purpose of this project is to examine the feasibility of market penetration and expansion of AndPlus’ fire protection mobile application into the commercial setting. In order to accomplish this objective, we did the following: • Perform preliminary market and product research to identify possible market expansion; • Create a financial analysis of possible future returns from selling the product • Research current and possible future market competition to assess the financial risks that may arise from expanding the product • Analyze product feasibility and produce a preliminary report on the financial viability of expanding sales of this product.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2014

Major

Management

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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