Delorey, John F.
Wulf, Sharon A
WPI Glee Club Alumni Association
The purpose of this research is to develop marketing strategies for nonprofit organizations that function within a university environment and adapt that research to create a marketing plan and brand identity guide for the Worcester Polytechnic Institute Choral Music Association (WPICMA). This is accomplished by analyzing nonprofit management, fundraising as an avenue of promotion, brand development and definition, and the adaption of business models to suit a student-run, university organization. This research lead to the procurement of $30,000+ in six-months for the WPICMA scholarship fund.
Worcester Polytechnic Institute
Major Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Humanities and Arts