Faculty Advisor

Delorey, John F.

Faculty Advisor

Wulf, Sharon A

Abstract

The purpose of this research is to develop marketing strategies for nonprofit organizations that function within a university environment and adapt that research to create a marketing plan and brand identity guide for the Worcester Polytechnic Institute Choral Music Association (WPICMA). This is accomplished by analyzing nonprofit management, fundraising as an avenue of promotion, brand development and definition, and the adaption of business models to suit a student-run, university organization. This research lead to the procurement of $30,000+ in six-months for the WPICMA scholarship fund.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2014

Major

Interdisciplinary

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Business

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