Elmes, Michael B.
Worcester Restaurant Group
The Sole Proprietor, an upscale seafood restaurant in Worcester, Ma, sought innovative methods to enhance and track customer loyalty. Research suggests that incentive-based customer loyalty programs are an innovative and successful tool for such customer-relationship-management initiatives. Two focus group sessions and an electronic survey with a sample of The Sole Proprietor's customers suggested that a well-managed loyalty program would facilitate increased guest loyalty.
Worcester Polytechnic Institute
Major Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Your accessibility may vary due to other restrictions.