Faculty Advisor

Elmes, Michael B.

Abstract

The Sole Proprietor, an upscale seafood restaurant in Worcester, Ma, sought innovative methods to enhance and track customer loyalty. Research suggests that incentive-based customer loyalty programs are an innovative and successful tool for such customer-relationship-management initiatives. Two focus group sessions and an electronic survey with a sample of The Sole Proprietor's customers suggested that a well-managed loyalty program would facilitate increased guest loyalty.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2008

Major

Management

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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