Doyle, James Kevin
Radzicki, Michael J
The Sterman Beer Game has been shown to be an excellent model of supply-chain behavior. For this project I have modeled several known heuristics in an attempt to describe how humans decide upon their responses. Heuristics were modeled using the system dynamics software Vensim then compared to human responses. It was found that both a cautionary response behavior ('Better-Safe-Than-Sorry') and a complicated anchored-response behavior using all heuristics (the 'Unified' Heuristic) did very well at explaining and representing human behavior. Further work might attempt to use these heuristics to predict human behavior under different conditions.
Worcester Polytechnic Institute
Major Qualifying Project
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Social Science and Policy Studies