Faculty Advisor

deWinter, Jennifer

Faculty Advisor

Wulf, Sharon A

Abstract

The WPI Choral Music Association sought to provide scholarship to students for the 2014 Choral Tour to London.In my paper, I discuss exactly what crowdfunding is, why it’s useful for a collegiate musical organization, and best practices to provide a replicable crowdfunding methodology. Prior research along with implementation revealed that successful crowdfunding campaigns require much advanced planning. While we didn’t attain our full fundraising goal, the campaign acquired 50 total donors and provided $2,579 in scholarship money for students. Students of the WPI Choral Music Association can utilize this paper to learn how to run an even more successful crowdfunding campaign for future international choral tours.

Publisher

Worcester Polytechnic Institute

Date Accepted

June 2014

Major

Management

Major

Professional Writing

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Business

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