This experiment investigates if affiliative motivation and group membership influence social tuning. Seventy-six participants are led to believe they will interact with a partner who is either part of their in-group or out-group (group membership manipulation) for either 5 or 30 minutes (affiliative motivation condition). Participants learn that their partner is more prejudiced towards overweight people than their larger social group. Results show an interaction between affiliative motivation and group membership, such that those who have high affiliative motivation and an in-group partner tune towards their ostensible interaction partner and are more prejudiced towards the overweight.
Worcester Polytechnic Institute
Major Qualifying Project
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Social Science and Policy Studies