Faculty Advisor

Gaudette, Glenn R.

Faculty Advisor

Hoy, Francis

Faculty Advisor

Schaufeld, Jerome

Abstract

This Major Qualifying Project looks at the potential the CircumBlator, a novel cardiac ablation device, in various markets to develop a go to market strategy for the product. Market and Regulatory research was conducted utilizing sources such as the Atrial Fibrillation Association and the White Book from the European Society of Cardiology. From the research, the United States (US) and the European Union (EU) were seen as ideal markets for initial entry. Guidelines for conducting research and developing decisions were also provided for future teams to conduct similar projects or continue this one.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2013

Major

Management

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Biomedical Engineering

Advisor Department

Business

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