This MQP report outlines our research, approach, and recommendations used during our construction of a Marketing Plan for the Town of Boylston, Massachusetts. Our report and marketing plan will be used by Boylston to improve their image and attract companies and developers to the town. In particular our research focuses on privately held commercial lots along Rt. 140 within the town. Boylston hopes to find a commercial real estate developer to use this land for various commercial activities that will bring additional tax revenue to the town without disturbing the small town feel. Our marketing plan, which is in the Appendix of this report, will help Boylston to do this while keeping the citizens informed.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Josephs, Michael George
• Zhao, Wenqing
• Xu, Wenwen

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031615-194106

Advisor

• Mendoza-Abarca, Karla

Year

• 2015

Sponsor

• Boylston, MA

Date created

• 2015-03-16

Resource type

• Major Qualifying Project

Major

• Management Engineering
• Management

Rights statement

• In Copyright

Last modified

• 2021-01-07