Faculty Advisor

Mendoza Abarca, Karla

Abstract

This MQP report outlines our research, approach, and recommendations used during our construction of a Marketing Plan for the Town of Boylston, Massachusetts. Our report and marketing plan will be used by Boylston to improve their image and attract companies and developers to the town. In particular our research focuses on privately held commercial lots along Rt. 140 within the town. Boylston hopes to find a commercial real estate developer to use this land for various commercial activities that will bring additional tax revenue to the town without disturbing the small town feel. Our marketing plan, which is in the Appendix of this report, will help Boylston to do this while keeping the citizens informed.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2015

Major

Management

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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