This project aims to provide useful information for users and researchers who would like to learn more about ad blocking. Three main research areas are explored in this project. The first research area provides general information about ad blocking tools and aims to explore ad blockers from a user’s perspective. The second research area provides analyses regarding third-party sites that appear on popular first-party sites in order to explore the behavior of third-parties. Finally, the third research area provides analyses regarding filter lists, which are sets of ad filtering rules used by ad blocking tools. The third research area aims to convey the differences and similarities between individual filter lists as well as sets of filter lists that form the defaults of ad blocking tools.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Uzunoglu, Doruk Can

Contributors

• Zang, Jinyan

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-032216-001707

Advisor

• Wills, Craig E.

Year

• 2016

Date created

• 2016-03-22

Resource type

• Major Qualifying Project

Major

• Computer Science

Rights statement

• In Copyright