Faculty Advisor

Wills, Craig E


This project aims to provide useful information for users and researchers who would like to learn more about ad blocking. Three main research areas are explored in this project. The first research area provides general information about ad blocking tools and aims to explore ad blockers from a user’s perspective. The second research area provides analyses regarding third-party sites that appear on popular first-party sites in order to explore the behavior of third-parties. Finally, the third research area provides analyses regarding filter lists, which are sets of ad filtering rules used by ad blocking tools. The third research area aims to convey the differences and similarities between individual filter lists as well as sets of filter lists that form the defaults of ad blocking tools.


Worcester Polytechnic Institute

Date Accepted

March 2016


Computer Science

Project Type

Major Qualifying Project



Advisor Department

Computer Science