Faculty Advisor

Hoy, Francis

Faculty Advisor

Shah, Purvi

Abstract

This project evaluated The Venture Forum's (TVF) current operations and organization and provided recommendations for TVF to improve through a multi-tiered internal and external marketing mix. A survey with questions regarding TVF's services offered, location, pricing, etc. was administered to TVF's past and present customers. In addition, interviews and observations were conducted to gather more in-depth information on the internal and external factors affecting TVF. The team was able to recommend changes focusing on TVF's internal organization and approach to external customers. These recommendations should revamp both the focus and motivation of the volunteer work force and provide said volunteers with an appropriate agenda that reflects the vision of TVF, moving forward.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2016

Major

Management

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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