Faculty Advisor

Djamasbi, Soussan

Abstract

This project examined the effectiveness of bricklets on Fidelity Investments NetBenefits web platform. Grounded in previous research, five hypotheses were developed to investigate demographic differences in web design preferences between male and female users in various age groups. Through a laboratory experiment using an eye tracker, the results of this study provided evidence for demographic differences (age and gender) in web design preferences. Based on these results, the study provided future recommendations for the use of bricklets on Fidelity's NetBenefits Site.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2007

Major

Management Information Systems

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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