Faculty Advisor

Demetry, Chrysanthe

Faculty Advisor

Trimbur, John

Abstract

This project explores the negative rhetorical aspects of children's fast food marketing. Using the McDonald's franchise as a focal point, one learns of the magnitude of children's marketing. The persuasiveness of the McDonald's Happy Meal program was investigated through multimodal analysis of several artifacts taken during a particular promotion. From the results of this analysis, a public service newsletter was developed for the purpose of educating parents on the negative effects of children's fast food advertising.

Publisher

Worcester Polytechnic Institute

Date Accepted

August 2007

Major

Professional Writing

Major

Biochemistry

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Mechanical Engineering

Advisor Department

Humanities and Arts

Your accessibility may vary due to other restrictions.

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