This project explores the negative rhetorical aspects of children's fast food marketing. Using the McDonald's franchise as a focal point, one learns of the magnitude of children's marketing. The persuasiveness of the McDonald's Happy Meal program was investigated through multimodal analysis of several artifacts taken during a particular promotion. From the results of this analysis, a public service newsletter was developed for the purpose of educating parents on the negative effects of children's fast food advertising.
Worcester Polytechnic Institute
Major Qualifying Project
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Humanities and Arts
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