Smith, Ruth L.
This project explores the rhetorical relationship between audience and musical taste, and how this impacts the projection of an identity and the design process of chamber music festivals. In order to address the concerns of current audience and the graying process regarding a noticed demographic of current audience members, as well as the pursuit of new audience members, a design portfolio has been created in the form of a redesigned campaign for a local music festival which offers a more effective design and identity-projection solution.
Worcester Polytechnic Institute
Technical, Scientific and Professional Communication
Major Qualifying Project
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Humanities and Arts