Faculty Advisor

Smith, Ruth L.

Faculty Advisor

Trimbur, John

Abstract

This project explores the rhetorical relationship between audience and musical taste, and how this impacts the projection of an identity and the design process of chamber music festivals. In order to address the concerns of current audience and the graying process regarding a noticed demographic of current audience members, as well as the pursuit of new audience members, a design portfolio has been created in the form of a redesigned campaign for a local music festival which offers a more effective design and identity-projection solution.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2006

Major

Technical, Scientific and Professional Communication

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

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