Eltabakh, Mohamed Y.
This project was done in correspondence with Demandware. The project is about analyzing consumer behavior on merchandise websites through a large data set provided by Demandware, and developing tools to produce meaningful results for use in several analytical purposes. The data used was related to consumer searches on the merchandise sites that Demandware has collected over several years, and several other statistics about the user’s experience on the site. This information was explored in three ways: analyzing single, sequence of search terms and the connection between a single search term and product. The results are presented with both a Graphical User Interface and Application Programming Interface to be used for demonstration and development purposes.
Worcester Polytechnic Institute
Major Qualifying Project
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