Rissmiller, Kent J.
Smith, Alexander D.
Through two internet surveys and a field-experiment the present study investigated the beliefs and behavior of college students with regard to their participation in charity fundraising events. Participation in charity fundraising events is prevalent among college students and they appear to be primarily motivated by the benefitting cause and social aspect of the events. However, when students were given the opportunity to donate directly to a charity, their observed giving behavior was significantly reduced.
Worcester Polytechnic Institute
Society, Technology and Policy
Major Qualifying Project
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Social Science and Policy Studies