Faculty Advisor

Kasouf, Chickery J.

Abstract

Emprix, Inc. developed Onesight for Call Centers (OSCC), a product that extends their current web monitoring solutions to call centers. OSCC was rolled out in the third quarter of this fiscal year. The team helped achieve this objective by developing a market entry and selling strategy for OSCC. Our project provided guidelines concerning what customers to target first, how the product is presented to customers, and what competition to be wary of.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2002

Major

Management

Project Type

Major Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

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