Kasouf, Chickery J.
Loiacono, Eleanor T.
Siemens AG, ATD TD, Erlangen, Germany
In the context of an E-Business initiative of Siemens Corporation, the Industrial Services Division of Siemens was trying to improve its current Web site. This research shows and analyzes Siemens' customers' opinions about and requirements for doing business electronically and based on that provides a series of recommendations that assist the company in developing its new Web site. The data was then analyzed and a plan of action for the improvement of Siemens' Web site outlined.
Worcester Polytechnic Institute
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