The goal of this MQP was to research risk communication and to explore how risk is communicated in situations where uncertainty exists. I examined the mad cow disease crisis by analyzing eighteen newspaper articles over a series of three time periods. The analysis revealed several themes in the risk communication of mad cow disease, including patterns in the rhetoric of risk and safety. Finally, I wrote two articles that more thoroughly addressed uncertainty and the science of mad cow disease.
Worcester Polytechnic Institute
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Humanities and Arts