Faculty Advisor

Mistry, Jamshed J.

Faculty Advisor

Zhu, Joe

Abstract

The goal of this project was to create a Balanced Scorecard for business-to-consumer electronic commerce companies. Past data was collected and analyzed from selected companies in order to create nonfinancial benchmarks to be used within the scorecard. Due to sporadic data, this analysis led to the creation of a theoretical Balanced Scorecard as well as recommendations for creating a personalized scorecard for individual electronic commerce companies.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2003

Major

Industrial Engineering

Project Type

Major Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

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