Mistry, Jamshed J.
The goal of this project was to create a Balanced Scorecard for business-to-consumer electronic commerce companies. Past data was collected and analyzed from selected companies in order to create nonfinancial benchmarks to be used within the scorecard. Due to sporadic data, this analysis led to the creation of a theoretical Balanced Scorecard as well as recommendations for creating a personalized scorecard for individual electronic commerce companies.
Worcester Polytechnic Institute
Major Qualifying Project
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