Banks, McRae C.
IXnet (International Exchange Networks), Inc
The process design proposed in this report provides a master manual for international market entry, demonstrates it with the IXnet experience and applies it to entry into the Mexican market. The primary activities are a business and industry review, procedures to select a target market and gather specific information from the sample, and guidelines for developing a recommendation. As a culmination of this MQP effort, IXnet decided to investigate the market for their telecommunications services in Mexico City.
Worcester Polytechnic Institute
Major Qualifying Project
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