Faculty Advisor

Banks, McRae C.

Abstract

The process design proposed in this report provides a master manual for international market entry, demonstrates it with the IXnet experience and applies it to entry into the Mexican market. The primary activities are a business and industry review, procedures to select a target market and gather specific information from the sample, and guidelines for developing a recommendation. As a culmination of this MQP effort, IXnet decided to investigate the market for their telecommunications services in Mexico City.

Publisher

Worcester Polytechnic Institute

Date Accepted

January 2000

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Business

Advisor Program

Business

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