Student Work

Optimal Bid Pacing for Online Ad Impression Vickrey Auction Markets

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The purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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  • E-project-042815-141255
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  • 2015
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  • 2015-04-28
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