Title

Optimal Bid Pacing for Online Ad Impression Vickrey Auction Markets

Faculty Advisor

Blais, Marcel Y.

Faculty Advisor

Martin, William J.

Faculty Advisor

Sturm, Stephan

Abstract

The purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2015

Major

Mathematical Sciences

Major

Computer Science

Project Type

Major Qualifying Project

Accessibility

Restricted-WPI community only

Advisor Department

Mathematical Sciences

Advisor Program

Mathematical Sciences

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