Optimal Bid Pacing for Online Ad Impression Vickrey Auction Markets
Blais, Marcel Y.
Martin, William J.
The purpose of this MQP is to develop a model to predict costs and construct a bidding strategy for Cidewalk, an online advertisement platform for mobile marketing developed by Chitika Inc.. We create algorithms to minimize the total cost of a set of Vickrey auctions for ad impressions. We develop an equation to calculate the estimated total cost of winning a set of auctions and from that we are able to obtain an optimal bidding price of the next auction.
Worcester Polytechnic Institute
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