Doyle, James Kevin
Wulf, Sharon A
Amy Morton, Chief Marketing Officer at WPI
Despite Worcester Polytechnic Institute's (WPI) innovative culture, students lack a clear understanding of available resources for their business endeavors. We launched Gompei's Goat Cheese as a precedent for student-led ventures and detailed resources used and the obstacles faced. It became clear that the university could benefit from a comprehensive resource that detailed key components of launching a venture at WPI. We developed such a resource, Student Startup Outline, and tested its value and effectiveness through focus groups, which led to its revision.
Worcester Polytechnic Institute
Major Qualifying Project
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Social Science and Policy Studies