Faculty Advisor

O'Donnell, Dean Michael

Abstract

Disney's California Adventure Park will soon undergo a series of construction and renovation projects to re-theme content and introduce new attractions to Guests. Walt Disney Imagineering (WDI) is working to counter the expected lull in construction-period ticket sales by marketing the park in new ways. We were tasked by WDI to design and prototype an alternate reality game (ARG) that could determine the viability of cross-media marketing projects in generating excitement for the Park. This report describes our development process and provides a series of recommendations to WDI for future Disney-themed ARGs.

Publisher

Worcester Polytechnic Institute

Date Accepted

October 2008

Major

Mathematical Sciences

Major

Interactive Media and Game Development

Major

Professional Writing

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Your accessibility may vary due to other restrictions.

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