Don’t Text is an on-board diagnostic device that corresponds with a mobile app on smartphones to minimize distracting cell phone use while driving. The company’s main goal for the project team was to research the potential markets for this business venture and determine the most valuable approach for launching this product. Axiomatic design strategies were used to break down the business initiatives. Using detailed research and reasoning, financial data, and a survey collecting over 1000 responses, the market potential for Don’t Text was thoroughly analyzed. With this information insightful recommendations and a sample business plan were provided to the company.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Sinkewicz, Andrew Joseph
• Westlake, Paige V.
• Connor, Kailyn Sara

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-030614-154450

Advisor

• Towner, Walter Thomas

Year

• 2014

Sponsor

• Mahoney, Sean
• Don't Text

Date created

• 2014-03-06

Location

• Framingham

Resource type

• Major Qualifying Project

Major

• Management Engineering

Rights statement

• In Copyright

Last modified

• 2020-12-29