Faculty Advisor

Towner, Walter Thomas

Abstract

Don’t Text is an on-board diagnostic device that corresponds with a mobile app on smartphones to minimize distracting cell phone use while driving. The company’s main goal for the project team was to research the potential markets for this business venture and determine the most valuable approach for launching this product. Axiomatic design strategies were used to break down the business initiatives. Using detailed research and reasoning, financial data, and a survey collecting over 1000 responses, the market potential for Don’t Text was thoroughly analyzed. With this information insightful recommendations and a sample business plan were provided to the company.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2014

Major

Management Engineering

Project Type

Major Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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